2 p.m. ET/ 1 p.m. CT/ Noon MT/ 11 a.m. PT, Monday, Nov. 23
Content marketing has become the foundation for many online marketing strategies – is your program taking advantage of this powerful tactic?
In this webinar, you will discover the different ways you can reach out to your audience and brand your program as the premiere service in your market.
- What kind of content reaps the most reward
- What formats you should be using
- How to use content giveaways to entice your customers
- And more!
All LERN Webinars are archived, and will be sent out to those who have pre-registered for the Webinar.
Your presenters are Suzanne Kart and Katie Will.
Kart is a writer, speaker, consultant, and expert in 21st Century integrated marketing. Currently Associate Vice President of Marketing for the Learning Resources Network (LERN), she is one of the nation’s leading authorities on marketing for continuing education and lifelong learning programs. She has more than 18 years of experience in the marketing and communications fields. She does workshops across the U.S. and Canada on all things marketing as well as generational communications. She also teaches online for the graduate school at the University of South Dakota master’s degree program in adult and higher education.
Will is an expert in social media, content creation and curating, as well as inbound marketing. Currently Staff Writer and Content Coordinator at LERN, she focuses on creating compelling content that engages and educates members. She also spent five years working in online media at Michigan’s largest news and information source, MLive.com.