The News

Feb 13, 2014 12:46:35 PM
by LERN |

the newsHere’s the news from leading association educators meeting in Tucson this spring. Thanks to Susan Davis of the American Society of Civil Engineers in Washington DC for this report.

  • Conference attendance is up (up to 20% increase at ASQ) Possibly due to registration processes being streamlined.
  • Industry is seeking more bite-sized learning available 24/7. Very focused content.
  • Research shows the average time is 50 minutes that people will spend on a webinar; if you archive webinars 20-25% of people will listen via archive. You could increase attendance by 20-25%.
  • Canadian Marketing Association is web-casting half-day seminars. More informational topics, not interactive for those who don't want to (or can’t afford to) travel to attend. Video crew is on-site for recording and logistics.
  • Virtual, synchronous live 2-3 day courses are down (ASQ) piloting doing more in-depth shorter synchronous courses. Attendees are not willing to take 2-3 days online to participate. ASQ has experienced a decline over the last couple years in these courses.
  • More companies want to license their (ASQ) products rather than bring in an in-house training. ASQ sells them the customized content; but they can continue sell the core content.
    • A lot of global companies want to own the content then they want to hire ASQ to come in for coaching. 16% decrease in contract training offset by income coming in from coaching.
  • Need to teach members how to get the most out of online learning to pull in those who are hesitant and not convinced about online learning.
  • Not sure how to implement hybrid learning, recommendation for LERN to provide best practices
  • Public interest courses are up
  • There is a concern on how to protect our intellectual property

news 2 Rob Watters, association executive with ASQ, has been elected Chair-Elect of the LERN Board of Directors. Other LERN leaders: Gabriele Janes, Canadian Marketing Association (left) and Immediate Past Chair of the Board; Susan Bakewell, AORN, past Board member; and Aiysha Johnson, American Dental Association (right), Chair of the LERN Association Council.



Decline in Enrollments
Jordan Kivley
Association Wins Marketing Award
Association First Subscriber to New Digital Library
Association Wins International award for Blended Learning
Electronic or Paper Handouts?