LERN blog

Online learning has had another big impact on association education that is starting to emerge for associations and will likely grow throughout the rest of this decade.

LERN's Greg Marsello is hosting a FREE webinar discussing LERN's newest service - Building Your One-Year Plan.

Having a point-of-sales kit is helpful. The key for success at minimum cost is flexibility. A simple folio with removable inserts is a great way to go. LERN recommends you allocate up to 5% of your contract programs budget for promotions, so you can use some of those dollars here.

A good sales kit includes some or all of the following:

With the advent of iPhones, Smartphones, and other hand-held devices we use to access the Internet, it’s being reported that the World Wide Web as we know it is currently in decline.

For 98% of your website visitors, you want to move them to your courses or events and get them to register. All other links not related to your classes or events are distractions.

According to the National Center for Education Statistics, Condition of Education 2009, more than half of students enrolled full-time in college were also employed. More than 20 percent of students employed full-time worked 20 to 34 hours per week, and as many as 10 percent
worked 35 or more hours per week.

Your time is your only resource. Here’s our latest list of the biggest time saving tips of the year for lifelong learning professionals.

When you're considering establishing a contract training department, there are several trends you should be aware of. These include:

By 2013, there will be more mobile devices (smartphones, tablets, etc.) accessing the Internet than traditional desktops and laptops. This is both a threat, and an opportunity for your continuing education organization.

Getting started measuring the effectiveness of your eMarketing for continuing education programs can be confusing. LERN recommends that you look at your metrics over a period of several months to monitor fluctuations.