Back in 2009 when I started with Schoolcraft College, we began posting specific classes, programs and events to the Detroit metro pages of Craigslist under the “community” tab. Specialized programming like kids camps, test prep courses, ESL classes and fitness fit in well in this category.
Additionally, there is a forums section that allows users to discuss topics on everything from vegetarianism to operating systems. This is a great way to give advice and share knowledge without directly selling a course but more or less the institution.
Although this effort is somewhat tedious, it is worth the free exposure.
If you want to participate in forum discussions or post your own classifieds, you need to create a craigslist account. It is easy as 1-2-3 as the only thing you need to become a member is a valid e-mail address. The signup process is quick; after entering your e-mail and filling in a verification word (which helps prevent programs called bots from creating accounts to post ads automatically), you will receive a confirmation e-mail that includes a link so you can verify your account and log in. Once you go through that process, you have officially joined the Craigslist community.
Guest Blogger Lauren Smith is the promotions coordinator at Schoolcraft College Continuing Education and Professional Development in Livonia, MI.