Twitter is a hot topic for marketing people in continuing education and lifelong learning.
This micro-blogging platform is the second most used social media site in the world behind Facebook.
Here are some ways you can take advantage of the huge reach Twitter offers your program.
1. You can use it to announce things like "our new catalog is out" or "we have a new course." You can also tweet messages that may be of interest to your customers – like a link to a news story related to your program (for instance, a program that offers classes for professionals may link to a recent article on the ways continuing education can benefit your career.)
However, make sure you post information people want to know. This is a “pull” communication; therefore Twitter users decided whether to follow you. If you send a lot of insignificant information, they may stop following you.
2. Put a "follow us on Twitter" button, or widget, on your homepage that links to your Twitter account.
3. Don’t expect a whole bunch of followers to start, but still "tweet" regularly. It takes about 1 minute to do. Millions of people are already using Twitter – when lifelong learning participants start looking for you on Twitter, it will be better if you have consistently posted over a period of time. A customer may not see any reason to follow you, if your last tweet was three months ago.
4. If you want to find examples of how other similar organizations use Twitter, go to the Twitter website and search for “lifelong learning,” “continuing education,” “recreation,” or any term that describes your program. Just remember to leave off the word “program,” because it limits the number of examples that are pulled in the search.
5. When you get an email that says someone is following you, make sure to go into Twitter and follow them. The reason you want to do this, is that you are rewarding behavior you want to see repeated. People want to be followed on Twitter.