Articles

Developing Your One-Year Marketing Plan

Wed, Jul 18,2012 @ 10:42 AM
by Suzanne Kart |

marketing plansPaul Franklin, a national marketing authority, is facilitating a pre-conference session at the big LERN Conference in Washington, D.C. that anyone charged with overseeing the marketing of a continuing education program won't want to miss.

More critical now than ever is the development of a one-year marketing plan that all members of your organization can follow.

Taking time to develop this plan is a must. The plan must be specific and measurable. It must
serve as a road map for your organization.

  • Highlights of this pre-conference session include:
  • How to use LERN’s step-bystep marketing plan blueprint
  • Implementation, monitoring and evaluation tools to ensure your plan is a success
  • Specific formulas and reports to use when developing your one-year marketing plan
  • Tips and techniques for involving staff and customers
  • How to use technology to serve your needs
  • Pragmatic examples will be used to demonstrate each step

After this seminar, you will be able to take immediate actions toward developing a one-year marketing plan. You’ll have the tools to compete, and win, in the tough new environment.

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