Articles

Improving eMail Promotions for continuing education

Mon, Jul 23,2012 @ 08:00 AM
by Suzanne Kart |
emarketing, continuing education

Email promotions are an integral part of your overall marketing strategy in continuing education. That's why LERN has asked Dan Belhassen, North America's premiere email marketing guru, to present a pre-conference session on this topic at the  LERN Conference in Washington, D.C. in November.

Discover new ways to improve your email promotions, including when to email, what to
email, and testing email copy.

Then find out how to analyze your email response rates, including getting the benchmarks
for open rates and click-through rates. Learn how to improve your email promotion and responses with tracking and testing.

For both beginning and advanced eMarketers. If you are advanced, your presenter is an
email expert and can answer your toughest questions.

Belhassen is one of the foremost authorities on eMarketing for lifelong learning programs
and continuing education. He leads the training for the Certified eMarketing Professional (CeP)
designation for the field, and is co-author of the eMarketing Manual.

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