Video marketing is one of the three themes at this year's big LERN Conference in Washington D.C. - and Media Mama Joelle Norwood will be on hand to share the secrets of using online sources like YouTube to market your continuing education and lifelong learning programs.
Norwood is a TV and video producer, message maker, and mentor who has 30+ years experience on and off camera. She's won three Emmys, interview the likes of Oprah, Angelina Jolie, and Mike Jagger - and has worked with CBS, Disney and MTV.
She'll be presenting these sessions this November in D.C.
Creating Compelling and Engaging Video
Find out what kind of videos are best for your audience, then take back techniques for storyboarding and scripting your material to create compelling and engaging videos.
How to Target Your Video Audience
Discover how to target videos to your specific audience. Take home an understanding of the power of keywords and tags in your videos to get your audience to watch your videos.
How to Use Annotations and Playlists
YouTube is an amazing tool for educators and entrepreneurs. Annotations and Playlists are two powerful features to keep your audience engaged and on your channel longer.
Want to learn more about Norwood? Check out this video: