Articles

Forces changing landscaping of continuing education

Tue, Aug 21,2012 @ 11:15 AM
by Suzanne Kart |

continuing education, inbound marketingConsider these forces changing our business for the 21st century.

The environment has changed completely. Increased competition, market segmentation, more demanding learners: your program has to capture its market anew. Only by becoming customer-driven can you gain, and retain, your participants.

Your organization has to move quickly to redesign itself for the 21st century. Typical organizational structures are outmoded. They are too cumbersome, too expensive, too slow. In order to remain competitive and to serve your participants quickly and effectively, you will need to redesign your organization in terms of staffing, finances, operations and procedures.

Your organization cannot afford to fall two years behind in getting the latest information. The winners are moving fast to find and dominate their market niches. With the changes in our industry, almost everything we knew about our business five years ago is now out of date.

Only the LERN conference has the latest, most practical, how-to strategies and techniques for success. One example is a brand new session on Inbound Marketing.

Inbound marketing is a way to help potential customers find you through organic search, as opposed to outbound marketing where you push sales messages to your potential customers. It’s the future of the way we market in the 21st Century. LERN's Director of Marketing, Suzanne Kart, will give you the latest in her session on the topic.

Can't wait for November to learn more? Download our free tip sheet on the topic today!

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