Articles

Four Growth Strategies for Contract Training Success

Tue, Feb 19,2013 @ 10:11 AM
by Suzanne Kart |

contract trainingSmall Contract Training programs are not destined to stay small forever.  As a matter of fact, if you follow a few simple strategies, your small program is destined to grow! 

The four growth strategies are to PLAN, SELL, FOCUS and LEVERAGE.  Like any good initiative you must have a plan – a simple one year plan for both your strategy and your marketing efforts. 

Sales are a must in contract training.  Lots of ways to generate sales, but no selling equals no sales.  Small programs in particular need to be focused. 

You don’t have any bandwidth to be all things to all people.  Focus on your key clients/prospects and limit the number of programs you offer.  Your motto should be ‘quality over quantity’. 

Finally, you have to get creative in the way you add bandwidth to you team without adding headcount. Start with those that deliver training for you, including the third party providers and your independent contract instructors. 

For more details about these strategies and others, plan on attending the pre-conference workshop on small contract training programs at the LERN 2013 Contract Training Conference, April 2-4 in Chicago, IL.

Growth Strategies for Small Contract Training Programs A FREE White Paper

LATEST NEWS

More than half of registrations now coming in online
Katie
Integrated marketing done right
Kathryn Lynch-Morin
Yoga: Who Knew?
Julie Coates
Improvement Plan: What Programs are Working on in 2017 (With Resources To help!)
Kathryn Lynch-Morin
Snapshot of success: Continuing Education & Corporate Training at Northern Lakes College
Greg Marsello