Small Contract Training programs are not destined to stay small forever. As a matter of fact, if you follow a few simple strategies, your small program is destined to grow!
The four growth strategies are to PLAN, SELL, FOCUS and LEVERAGE. Like any good initiative you must have a plan – a simple one year plan for both your strategy and your marketing efforts.
Sales are a must in contract training. Lots of ways to generate sales, but no selling equals no sales. Small programs in particular need to be focused.
You don’t have any bandwidth to be all things to all people. Focus on your key clients/prospects and limit the number of programs you offer. Your motto should be ‘quality over quantity’.
Finally, you have to get creative in the way you add bandwidth to you team without adding headcount. Start with those that deliver training for you, including the third party providers and your independent contract instructors.
For more details about these strategies and others, plan on attending the pre-conference workshop on small contract training programs at the LERN 2013 Contract Training Conference, April 2-4 in Chicago, IL.