For work-related communication, including generating income and registrations, email is still the best eMarketing avenue, reports Dan Belhassen, head of Modern Earth and a leading LERN presenter.
He says that while young people do not use email for social communication, email is still the best eMarketing avenue for reaching people for workrelated communication, including courses, events, and other continuing education and lifelong learning activities. Social media has surpassed email for social communication among young people and many others, but email continues to be used for work communication.
Dan will be presenting again this year at the big LERN Conference in San Francisco. Want to see Dan in action? Check out this video.
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