Five tips for attracting Gen Y to continuing education

Wed, Jun 05,2013 @ 09:54 AM
by Kathryn Lynch-Morin |

You can often tell a Gen Y, or Millenial as they are sometimes called, by their optimism, techWrite headlines for Gen Y
savvy and high expectations.

The group includes anyone born from the 1980's to the early 1990's, and currently accounts for about 25 percent of the U.S. population, according to a MetLife analysis

Since most Gen Yers have grown up with email, text messaging and social media, they have a unique way of taking in and sorting through the masses of information. With so many messages competing for their attention, here are five tips that will help you write Gen Y-friendly headlines for your lifelong learning programs. 

1. Always think about sharing.  A study from the Pew Research Center found 86 percent of 18 to 29 year olds use social networking sites. A lot of Gen Yers get their information from Twitter or a Facebook newsfeed, so a headline that does well on a social media platform is one that will do well attracting the attention of Gen Y. Lists, How-To's and anything that includes how, who, what or why likely will do well here.

2. Be inclusive. Gen Y is the most socially, religiously, ethnically and sexually diverse generation ever. They're also more accepting than their predecssors. Show them your values align with theirs by being inclusive in your writing of headlines and content. Be aware of and avoid exclusive language. 

3. Respect them. With all the negative connotations floating around about Gen Y (entitled, lazy, impatient) make your headlines and content stand out by making it clear you respect where Gen Y is coming from. Don't make promises they know you can't keep, don't make assumptions and don't use all caps. Ever.

4. Get emotional. Creating an emotional connection between the reader and the content inspires action. Emotive headlines also encourage people to read all of your copy.

5. Think visually. Gen Y is a group of visual learners, so any headline that translates into great visuals is a good thing. Think about how your headline can be conveyed through slideshows, infographics and video.

Have any other tips for Gen Y-enticing headlines and content? Share them with us.

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