Articles

6 things you'll learn at the 2013 LERN Conference in San Francisco

Thu, Aug 01,2013 @ 11:45 AM
by Kathryn Will |

The 2013 LERN Annual Conference is heading to San Francisco. What will you learn?Today, Aug. 1, is the last day to get early-bird pricing on the 2013 LERN Annual Conference in San Francisco.

If you're already registered, great! You're helping your organization stay up-to-date on the latest course, operations, marketing, finance and staffing trends. If you're still on the fence, here are six things you'll learn if you attend:

1. How to make more money for your program.

Our speakers offer practical information on marketing, contract training, collecting data, increasing staff productivity and much more that you can apply immediately when you return from the conference. Many of our past conference attendees have experienced a 10:1 return on their investment. 

2. How content marketing killed Don Draper.

No, this isn't a Mad Men spoiler, but a look at how consumers have taken the reigns of the marketing world. In his sessions, Michael Weiss, managing director of figure18, will share how content marketing allows people to chose what content they want, how they want it, and when they want it, and what you need to do to adapt. 

3. New tips for teaching online.

Online courses and a hybrids combining in-person and online instruction are the way of the future in continuing education. Online teaching expert Kassia Dellabough will share proven techniques to help your students get the most from an online class, with different approaches to fit your teaching style and your audience.

4. How to effectively assess your organization.

Without the proper assessment of your organization, how can you be expected to stay on the right track or course correct if necessary?  LERN co-founder and Vice President Greg Marsello will give a step-by-step process for assessing your organization's programming, marketing, sales and operations components.

5. How to turn your website into an application magnet.

Brooke Freedman, an inbound marketing expert from Boston-based HubSpot, will share how inbound marketing is the most cost-efficient way to keep your programs full. She'll teach you ways to attract new students to your website, convert them into leads, nurture them and, most importantly, quickly hit your enrollment targets.

6. How to sell solutions.

No matter the industry, customers are looking for solutions. Learn how your contract training program can go from selling training to selling solutions. Take home concrete strategies that will help you advance your contract training unit.

These are just six examples of the many things you could learn at the LERN 2013 Annual Conference in San Francisco, Nov. 20 through the 23. 

Have you registered? 

Download the final  2013 LERN Annual Conference brochure

LATEST NEWS

More than half of registrations now coming in online
Katie
Integrated marketing done right
Kathryn Lynch-Morin
Yoga: Who Knew?
Julie Coates
Improvement Plan: What Programs are Working on in 2017 (With Resources To help!)
Kathryn Lynch-Morin
Snapshot of success: Continuing Education & Corporate Training at Northern Lakes College
Greg Marsello