LinkedIn is the most popular business social network and the go-to place for making connections.
In the world of continuing and community education, LinkedIn pages and groups can be useful tools for growing your network, making announcements and even finding new ideas.
Here are five tips for making the most of LinkedIn for continuing and community education:
1. Position yourself or your organization as a leading expert
Visibility on LinkedIn means more than having hundreds of connections. You need to actively participate in conversations, share relevant and reputable content on your industry and post thought-provoking status updates or questions. Just like any social network, you only get out what you put in.
2. Be personal
How many times you opened a LinkedIn invitation only to find that you can't for the life of you remember where you met or if you even know them at all. When requesting someone join your network or group, send them a short, personal message. It's a quick and easy step that makes a world of difference.
3. Generate leads
LinkedIn is a place where professionals go to further their careers and make connections and it's also a great place to generate leads. Promote and share landing pages for new courses, seminars or workshops on your organization's page, and be sure to include them in the products and services sections, too.
4. SEO proof your pages
Whether it's your personal page, a group or your organization's page, make sure to include keywords you'd like to be found by. Adding these keywords to headlines and summaries up your chances of having people find your pages via search.
5. Take advantage of LinkedIn groups
There's no easier way to stay in touch with past participants than to create a LinkedIn group or subgroup just for them. You can send up to one email per week to members and even poll them on things like potential new course offerings, pricing and more.
If you attend the LERN Annual Conference, Nov. 20-23 in San Francisco, you'll get an in-depth look at how to maximize the effectiveness of LinkedIn. Learn how to setup your personal profile so that it gets noticed by others. Discover how LinkedIn can be used to generate leads, recruit new employees, and find new jobs.