Articles

Design your continuing education brochures for the best results

Tue, Sep 03,2013 @ 11:45 AM
by Kathryn Lynch-Morin |

Suzanne Kart, LERN's brochure critique expert Are your continuing or community education brochures not getting the results you were hoping for?

LERN member programs report enrollments generated from print promotions still account for as much as 70 percent of registrations and sometimes more. This means you should be investing time and resources into the creation of your program brochures.

If your brochure is the primary method for marketing your courses, you could benefit from attending pre-conference seminar at the LERN Annual Conference, Nov. 20-23 in San Francisco

Taught by Suzanne Kart, LERN's brochure critique expert, Designing Brochures for Results is LERN’s most popular seminar and gives specific recommendations to improve your brochure. 

Your brochure or catalog, for most of your potential participants, is your program — it is all they know about you.

If you attend this pre-conference seminar, you will discover the areas in which you
can enhance your brochure’s image and its effectiveness. Specifically, you will find out about:

• Front and back covers
• Page design
• Copy
• Prime space
• Response mechanisms

Attendees will come away from this seminar with tips and techniques to increase income, save on costs and increase enrollments. Just one of our tips will increase your enrollments by 5
percent.

Designing Brochures for Results takes place from 9 a.m. to 3 p.m., Wednesday, Nov. 20 at the LERN Annual Conference in San Francisco. Registration is $125. 

To register for the pre-conference seminar, or the entire conference, call 800-678-5376, send an email to info@lern.org, or fill out the registration form online

Why you shouldn't eliminate  your print brochure: A free white paper

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