New Facebook rules that could change your marketing plan

Tue, Sep 10,2013 @ 12:45 PM
by Kathryn Lynch-Morin |

FacebookChanges are Facebook are inevitable but whether or not you keep up with them is up to you. 

This summer, the social media giant change the way pages, such as those for your continuing or community education department, parks department or otherwise, can engage with followers. 

No longer can a business or organization tag individual users on their Facebook pages, whether in photos, status updates or videos.

What does this mean for you? The inability to tag limits your reach, especially when you consider only a small percentage of your followers see what you post anyway. 

However, you still can tag public officials and other businesses or organizations that you have liked from your organization's page, and you can tag individuals by doing so from another account, namely the account of whoever manages Facebook for your department or organization. 

Even though tagging is a great way to engage, here are a few other tips to expand your reach on Facebook:

  • Have staff members link their profiles to your program's page. This is done by editing the personal "About Me" section and making sure that the correct Facebook page is listed under your work information. This way, if people are looking at your profile, they can easily get to your program's page. 
  • Add a button linking to your program's Facebook page on your email signatures. 
  • Comment on other pages, not as yourself, but as your page. Make sure your comments are relevant and not hard-selling.
  • Encourage instructors to share your page with their friends and followers and let them know they should be commenting and participating on the page, too.
  • Invite past students to "Like" your Facebook page. This may seem like a no-brainer, but former students can be your best asset when it comes to marketing. If their networks see the connection, they are more likely to check our your program's page out, too. A recent report from Forrester Research found 70 percent of U.S. adults who are online trust a product or brand based on recommendations from their friends and family.
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