Articles

Is your lifelong learning program marketing reaching Baby Boomers?

Tue, Sep 17,2013 @ 10:45 AM
by Kathryn Lynch-Morin |

Is your marketing reaching Boomers?Marketing your continuing education program to Boomers is not like marketing to other segments. 

Effectively marketing to this generation can make or break your program. But are you hitting the mark?

During one of the LERN Annual Conference pre-conference seminars, Marketing to Boomers, LERN Senior Consultant Kassia Dellabough will teach you how to recapture the Baby Boom market for your continuing education program.

Dellabough is an expert and teacher on generational marketing. 

Attendees will leave knowing what courses to offer, how to create brochures that appeal to the Baby Boom segment, how to price programs, and how to market to this increasingly important group.

If you attend this seminar, you'll find out why this generation will never be seniors and how you have to market differently. 

The pre-conference seminar runs from 9 a.m. to 3 p.m., Wednesday, Nov. 20 at the LERN Annual Conference in San Francisco. Cost to attend the pre-conference seminar is $95 and registration is required. 

To register for the pre-conference seminar or the annual conference, visit our conference page, call 1-800-678-LERN, or send an email to Tammy at info@lern.org. 

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