Lifelong learning and continuing education consumers are demanding less interrupting marketing, and more useful, engaging and inspirational substance - content marketing.
Marketing without hard selling.
But where does the content come from? It's likely that you and your colleagues don't have a lot of extra time to create but that doesn't mean there is any less demand for it.
But there is a solution: Use what you've got. Chances are, you have a lot of great content just waiting to be tapped into. In this session, you'll learn:
- The content you already have and how to utilize it in your marketing
- How to get your SME's to create useful content
- How to turn student work into engaging content
- Which platforms t us for sharing content
- And much more!
The webinar will be held at 2 p.m. ET / 1 p.m. CT on Wednesday, Nov. 12. Cost is $89 for LERN members and $99 for non members.
All LERN Webinars are archived, and will be sent out to those who have pre-registered.
You presenter, Kathryn Will, is an expert in social media, content creation and curating, as well as inbound marketing. Currently a project coordinator at LERN, she also spent five years working in online media at Michigan's largest news and information source, MLive.com.