Articles

New webinar: Creating content to attract lifelong learning customers

Wed, Oct 01,2014 @ 10:00 AM
by Suzanne Kart |

Lifelong learning and continuing education consumers are demanding less interruptingUsing content to engage lifelong learning customers marketing, and more useful, engaging and inspirational substance - content marketing.

Marketing without hard selling.

But where does the content come from?  It's likely that you and your colleagues don't have a lot of extra time to create but that doesn't mean there is any less demand for it.

But there is a solution: Use what you've got.  Chances are, you have a lot of great content just waiting to be tapped into.  In this session, you'll learn:

  • The content you already have and how to utilize it in your marketing
  • How to get your SME's to create useful content
  • How to turn student work into engaging content
  • Which platforms t us for sharing content
  • And much more!

The webinar will be held at 2 p.m. ET / 1 p.m. CT on Wednesday, Nov. 12. Cost is $89 for LERN members and $99 for non members. 

All LERN Webinars are archived, and will be sent out to those who have pre-registered.

You presenter, Kathryn Will, is an expert in social media, content creation and curating, as well as inbound marketing.  Currently a project coordinator at LERN, she also spent five years working in online media at Michigan's largest news and information source, MLive.com.

Register now for Inbound Marketing: Creating and repurposing content to attract new lifelong learning customers

 
 
 

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