The second way programs waste their brochure space:
2.Not utilizing the space you have.
Too many programs waste brochure space. They:
-Run logistics on separate lines. “Run on” your day/time, instructor, location and price information. Don’t start a new line for each.
-Run course descriptions two columns per page instead of three columns. Three columns gives you more space.
-Just leave white space empty. Research finds there is no advantage to leaving white space in your brochure empty. Use it for copy. Use it for UGotClass Certificate descriptions.
Right: This is the RIGHT way to make money with UGotClass. Run a course description. Another great example from Darby Lanpher and Harper College.