Articles

Are You Wasting Your Brochure Space?  Part II

Feb 21, 2017 1:00:00 AM
by LERN |

The second way programs waste their brochure space:

UGC Harper5.jpg2.Not utilizing the space you have.
  Too many programs waste brochure space. They:
-Run logistics on separate lines.  “Run on” your day/time, instructor, location and price information. Don’t start a new line for each.
-Run course descriptions two columns per page instead of three columns. Three columns gives you more space.
-Just leave white space empty.  Research finds there is no advantage to leaving white space in your brochure empty.  Use it for copy.  Use it for UGotClass Certificate descriptions.

Right: This is the RIGHT way to make money with UGotClass. Run a course description. Another great example from Darby Lanpher and Harper College.

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