More than ever before, eMarketing - websites, emails and social media - is an essential piece of registration success. This tip sheet on using social media testimonials in your marketing.lays some of the framework for taking your eMarkteing to the next level.

The LERN eMarketing Institute, which is part of the 2015 LERN Institutes, April 13-16 in Savannah, Ga., is the most comprehensive and intensive professional development available on the subject of eMarketing specific to lifelong learning and continuing education.

After attending the LERN eMarketing Institute, you will:

• Have the tools to develop a successful one-year eMarketing plan;
• Know the eMarketing strategies necessary for future success;
• Know what, when, where and how to conduct your program's eMarketing activities; and
• You also will be able to take the optional exam to become a Certified eMarketing Professional, either at the Institute or at a later date.

LERN also offers Institutes on Marketing, Program Management, Operations and Staffing, Contract Training and Advanced Programming. Past attendees have used information from the LERN Institutes to generate new programs, some of which generate more than $1 million annually. 

Give your program an advantage in today's challenging marketplace and download the 2015 LERN Institutes brochure now.